about us

SARA KOVEL
FOUNDER & CREATIVE DIRECTOR

Sara Kovel has been planning weddings and events for over 20 years and has earned recognition amongst her industry peers as one of New England’s top planners.

Originally from the idyllic Berkshires in Western Massachusetts, she began her career at the esteemed Breakers Hotel in Palm Beach, Florida, where she collaborated with some of the industry's most talented event professionals.

Eventually relocating back North, Sara found a home in Boston at the Five Star, Five Diamond Four Seasons Hotel as a Catering Sales Manager, where she planned weddings and events and (where she met her husband William, who was the Chef of Aujourd’hui at the time). In 2011, William and Sara opened Catalyst Restaurant, one of the pioneer restaurants and event venues in Technology Square near the MIT Campus in Cambridge, Massachusetts. Together, they founded Walsh Hospitality, which includes a growing portfolio of restaurants and event venues, and launched Sara Kovel Events in 2015.

Sara’s approach embraces her New England pragmatism, discretion, and her light-hearted sense of humor. Her goal is for you to enjoy your engagement (and share a few laughs with Sara along the way) while she and her team handle the details for you.

“Our goal is to understand our clients - their wishes, personalities, dynamic as a couple, and style - and turn it into an event that tells their story. It's important that our clients and their guests feel cared for, and we strive to be generous with our time and resources.”

  • SENIOR EVENT PLANNER & PRODUCER

    Lindsay has over 15 years of experience in luxury wedding and event planning from her time planning elaborate weddings and high-profile events at The Four Seasons Hotel Boston, The Peabody Essex Museum, and for Ivy League, World-Renowned Universities and Colleges.

    Lindsay truly desires to embrace and accommodate each of our clients' individual needs while delivering a seamless experience. Her driven approach to ensuring my clients' visions, expectations, and needs are met ties into a consistent effort to foster a harmonious working relationship between all parties throughout the process.

  • SENIOR EVENT PRODUCER

  • SENIOR EVENT PRODUCER

  • SENIOR EVENT PRODUCER

We are excited to get to know you and start dreaming up ideas for your celebration!

FAQs

  • While we specialize in weddings, we also produce inspired corporate events with an impeccable design aesthetic that will raise your brand’s visibility and inspire your team.

  • Yes! We have planned weddings and events all over the world. From the Caribbean to Palm Beach to California and Europe, we are well versed in the challenges destination events present. Some of our favorite destinations are The Breakers Palm Beach, Palmetto Bluff, Wildflower Farms Auberge, Chatham Bars Inn, and private homes in New England and particularly the Berkshires.

  • Because of our high level of involvement in each event, we do not take on more than five weddings or large celebrations annually.

  • Yes, we produce a limited number of inspired, high-level corporate events with an impeccable design aesthetic to raise a brand’s visibility. Whether it’s a box at a Red Sox game, a private Fenway Park tour, or an incentive trip to The Breakers in Palm Beach, we curate invigorating and inspiring retreats. Your Executives or Board of Directors will be able to cultivate partnerships, energize teams, and brainstorm your company’s next steps. Our team's experience with logistics is invaluable as we manage your A/V, presentations, transportation, accommodations, food, and fun.

  • Our team has been planning weddings and celebrations for over 20 years. Our depth of experience and relationships with vendors worldwide are invaluable.

    We have seen it all. We are forward-thinking logistical experts adept at resolving any challenges that may arise in high-pressure situations.

    As part of our high-touch service, we offer a bridal dresser on our team who steams and presses the bridal gown or groom's tux, helps dress the bride or groom, and tends to any fashion emergencies such as broken zippers, torn straps, etc.

    The dresser will remain on hand throughout the formal photos to ensure the attire remains pristine while attending to small details throughout the day. The stylist is an expert with bustling and will get you back onto the dance floor quickly if you choose to have a second (or third) look.

    We can also troubleshoot any issues that may arise with the tailoring process.

  • Sara Kovel Events is led by Founder and Creative Director Sara Kovel. She is the lead planner for every wedding we produce. Each event will also have a minimum of one Senior Event Producer. On the event weekend, our team is also supported by experienced coordinators who have a minimum of five years of experience in luxury weddings. The size of the team will depend on the complexity of your event.

PRESS

As seen in Vogue, Over the Moon, Boston Common Magazine, Carats & Cake, The New York Times, The Boston Globe, Money Magazine & CNN.