OUR TRADEMARK

we are Boston’s premier
full-service event planning & design firm

We are an experienced and established planning and design team possessing innovative ideas and resources to meet the requirements of a high-level, extraordinary event. Simply put, we are experts in the event industry.

We work with an exclusive network of suppliers for a beautiful and unique event design.


With our in-depth experience in the luxury event industry in many roles, we are forward-thinking logistical experts adept at resolving any challenges that may arise in high-pressure situations.

Our depth of experience in the luxury hospitality industry sets us apart.

A personalized experience

We will guide you with a steady hand through one of the most important milestones of your life. Our collaborative process specializes in telling your story by producing exquisite and authentic experiences for you and your guests. We approach each unique client with our carefully curated collaborative workflow. This is designed to keep the planning, design, and production of your event on track, on time, and with as little worry and stress on your end as possible while taking your unique desires into account.

what sets us apart

Our team has been planning luxury weddings and celebrations for over 20 years, and we have an exclusive, deep network of connections and suppliers in our industry worldwide.

With our depth of experience in the luxury event industry, we are forward-thinking logistical experts adept at resolving any challenges that may arise in high-pressure situations. We understand the nuances and logistics imperative for an event’s success.

As part of our high-touch service, we offer a bridal stylist as part of our on-site team who steams and presses the wedding attire, helps dress the bride or groom, and tends to any fashion emergencies such as broken zippers, torn straps, etc.

Simply put, we are here for you from start to finish and will guide you with sound advice.

logistical expertise

From tented estate weddings to elegant black tie celebrations to destination wedding weekends, our deeply experienced team plans and designs flawless celebrations that are timeless, joyful, and elevated.

Our team has a background deeply rooted in hospitality, which means we consider all aspects of your event's production to flawlessly delight your guests.

Sara & her team’s experience in the luxury hospitality industry is unparalleled in New England.

  • WHAT OUR CLIENTS SAY

    "From the beginning I could tell that Sara understood my vision. She was so easy to get along with and I knew I would be able to trust her throughout the process. Ultimately, you spend a lot of time working with your planner, and it was such a pleasure to be able to do so with her. She has excellent recommendations and connections in the industry which makes the process a breeze - through her I was able to get my top choice photographer, and work with an amazingly talented florist that I never would have expected to be so valuable. Additionally, there was turnover in the events team at my reception venue and she handled it so seamlessly we didn't even notice! She will listen to your concerns, talk you through any stressors, and keep you on track. But most of all, she will bring any vision to life.
    I would highly recommend Sara Kovel Events."

  • WHAT OUR CLIENTS SAY

    "From the bottom of our hearts, we cannot begin to express how thankful we are to you for making our wedding everything we could have imagined and more. Your thoughtfulness and attention to detail went far beyond our wildest expectations, and you allowed us to be fully present, relaxed and happy on the most meaningful day of our lives."

  • WHAT OUR CLIENTS SAY

    "Thank you for orchestrating such a magical weekend for us! We are forever grateful!"

  • WHAT OUR CLIENTS SAY

    "It was an amazing day; so magical and special. I still can't get over how beautiful everything felt. Everything was perfect. Thank you!

  • WHAT OUR CLIENTS SAY

    "Sara had planned a wonderful, beautiful, magical wedding in Boston for my older sister in a span of 3 months so when it came time to plan my wedding it was an easy decision to turn to her.
    My wedding day was flawless and it is my favorite day full of moments that I'll remember for a lifetime. It was perfect!"

  • WHAT OUR CLIENTS SAY

    "Thank you for creating the most beautiful and memorable wedding for Leah & David at our home! You and everyone you work with could not be more capable, thoughtful, creative or detail-oriented!! We are so grateful."